After identifying that a new sewing and craft magazine was needed on the market within my report, I created a prototype issue of Patti Ann magazine. Patti Ann is a publication aimed at 15- 22 year olds. Each issue uses a theme to inspire its readers in a creative way. Issue Zero takes the theme of the Rolling Stones and their exhibition at the Saatchi Gallery. The Rolling Stones theme leads the fabric theme of issue zero to be denim, with this fabric being used in the customisation and design projects included in that issue.